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IMMER BESSER (forever better) – our pledge
When our two great grandfathers were in the process of
founding the Miele company, they had to make sure they
stood apart from the competition in order to be successful.
There are effectively only two ways of doing this: either by
being cheaper than the rest or by being better than the rest.
It is not really possible to be both at the same time.
They decided to be “better“ than the rest.
Numerous best in class awards and certificates attest to the
fact that Miele has continued to renew its commitment to
being “immer besser“ throughout the past 115 years.
However, the millions of satisfied customers around the world
are perhaps the most important endorsement.
At the heart of this success lies a continuity of values and
goals which are typically only found in companies which have
been family-run for generations, rather than in businesses
which are guided by the often short-term interests of the
stock market.
It is in this sense that Miele has embodied first-class product
quality and German engineering since 1899. Miele also
stands in equal measure for respect, fairness and mutual
esteem towards sales partners, customers, suppliers,
employees and neighbours. Buying a Miele is an
environmentally friendly decision. We ensure this by using
methods of production that save resources as well by
producing products which set new standards in terms of their
consumption of electricity, water and detergent – and save
you money at the same time.*
As directors and co-proprietors of the fourth generation of
our business we promise you that this will not change.
Dr. Markus Miele Dr. Reinhard Zinkann
* Please visit for more information on our efforts and
guiding principles