6
IMMER BESSER (Forever Better)
Our brand promise
The Miele brand
In many countries Miele is the most coveted
brand in its branch of industry. On its own
home market in Germany, Miele was even
voted "best brand ever" in 2013 across all
product branches. And the ownership of
products from such a brand reveals much
about its users: Miele customers have high
expectations for the performance,
convenience, design and environmental
friendliness of their domestic appliances.
People who buy Miele are quality conscious
and have style.
There are many good reasons for
choosing Miele.
Here are just six of them.
Since the company was founded in 1899,
Miele has remained true to its 'Immer
Besser' (forever better) brand promise. This
lends expression to our endeavours to be
'Immer besser' (forever better) than our
competitors and 'Immer besser' (forever
better) than we already are. For our
customers this means the peace of mind of
knowing that choosing Miele is a good
decision – and probably the decision of a
lifetime!