5
Welcome to Miele
IMMER BESSER (forever better) – our pledge
When our two great grandfathers founded the Miele company, they
had to make sure they stood apart from the competition in order to
be successful. There are effectively only two ways of doing this:
either by being cheaper than the rest or by being better than the
rest. It is not really possible to be both at the same time.
They decided to be "better" than the rest.
Numerous best in class awards and certificates attest to the fact
that Miele has continued to renew its commitment to being “immer
besser“ throughout the past 116 years. However, the millions of
satisfied customers around the world are perhaps the most
important endorsement.
At the heart of this success lies a continuity of values and goals
which are typically only found in companies which have been family-
run for generations, rather than in businesses which are guided by
the often short-term interests of the stock market.
It is in this sense that Miele has embodied first-class product quality
and German engineering since 1899. Miele also stands in equal
measure for respect, fairness and mutual esteem towards sales
partners, customers, suppliers, employees and neighbours. Buying
a Miele is an environmentally friendly decision. We ensure this by
using methods of production that save resources as well by
producing products which set new standards in terms of their
consumption of electricity, water and detergent – and save you
money at the same time.*
As directors and co-proprietors of the fourth generation of our
business we promise you that this will not change.
Dr. Markus Miele Dr. Reinhard Zinkann
* Please visit for more information on our efforts and guiding
principles