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IMMER BESSER
Our brand promise
The Miele brand
In many countries, Miele is the most
desired brand in its field. In its German
home market, Miele was even voted ‚best
brand ever‘ in 2013 across all product
branches. And the ownership of products
from such a brand reveals much about its
users: Miele customers have high
expectations for the performance,
convenience, design and the
environmental friendliness of their
domestic appliances. People who buy
Miele are quality conscious and have
style!
There are many good reasons for
choosing Miele.
Here are just six of them.
Since the company was founded in 1899,
Miele has remained true to its ‚Immer
Besser‘ brand promise. This means that
we will do all that we can to be ‚forever
better‘ than our competitors and ‚forever
better‘ than we already are. For our
customers this means the peace of mind
of knowing that choosing Miele is a good
decision – and probably the decision of a
lifetime!
