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"IMMER BESSER" (Forever Better)
Our brand promise
There are many good reasons for
choosing Miele.
Here are just six of them.
Since the company was founded in 1899,
Miele has remained true to its “immer
besser” (forever better) brand promise. This
means that we will do all that we can to be
“immer besser” than our competitors and
“immer besser” than we already are.
Miele quality
For more than 100 years it has been a
proven adage that you can trust Miele and
rely on our appliances. We are the only
manufacturer in our branch of industry to
test products such as our washing
machines, tumble dryers, dishwashers and
ovens to the equivalent of 20 years‘ usage*.
Once a Miele, always a Miele: Miele
customers around the world remain loyal to
Miele and recommend Miele to others.
Looking ahead, our pledge is to not make
any compromises when it comes to our
dependability and durability!
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