Page 8 -

8
Miele in Australia and New Zealand
Being such young countries, Australia and NZ have always embraced the future with
an enthusiasm that is unique. Simultaneously, for more than thirty years, they have
enthusiastically embraced Miele. Not just for the high quality of its products, but also
for the style and technological advances that have come to be synonymous with the
Miele brand. Indisputably, the region’s premium supplier of high-end domestic
appliances and commercial equipment, Miele is respected for both the quality of its
appliance and the unique quality of its customer care.
For the consumer, there are now many places where they can purchase Miele,
supported by a growing and extensive network of service agents. With the exception
of vacuum cleaners, Miele domestic appliances are sold direct to consumers through
carefully selected Miele Chartered Agents, who excel with their advocacy and
adherence to the company philosophy of ‘forever better’.
Miele operate their own service organisation and have appointed service agents in all
key states and regions, running training sessions to ensure that a high service
standard is maintained at all times.
The popularity of Miele has led to the establishment of beautiful Miele ‘lifestyle’
Centers right across Australia and NZ. These beautiful, open and inspiring spaces are
the ideal place for people considering appliances to see, use and experience Miele in
a relaxed, realistic lifestyle environment. Miele Centers also hold regular product
launches and special events and pre and post purchase cooking appliance
demonstrations, to ensure owners really get to know the capabilities and features of
the products they are considering.
Where-ever the Miele logo appears across Australia and NZ, consumers can be sure
they will have access to quality products, supported by a standard of service that is
‘forever better’.