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"Immer besser" (Forever better) – a credo chosen by our
forefathers shortly after the company was founded. To be
successful, it is important to stand apart from the
competition. There are really only two ways to do this. Either
to be better or cheaper. To be both at the same time will
never be possible. We have opted for being better. This is
the motto the Miele company has remained true to for more
than a century now.
"Forever better" – for us, this means first of all that we
want to offer our customers excellent quality and
outstanding service. With regard to washing machines or
tumble dryers, for example, first-class cleaning
performance must go hand in hand with the most gentle
treatment of textiles, glassware or porcelain. Food prepared
in a conventional oven or steam oven should be an absolute
enjoyment. All Miele appliances are characterised by
excellent user convenience, economic operation and
elegant design. Thanks to the response of Miele customers,
which provides information on improvements they require in
various areas, we achieved our objective of offering
products of the highest quality. In terms of domestic
appliances, quality also stands for durability and
dependability. This is why Miele is the only manufacturer
who tests to the equivalent of 20 years usage and ensures
that the most important spares are available for long after
manufacture has ceased.
"Forever better'' – in this day and age this also means
increasingly assuming social responsibility. Sustainability is
a social objective which Miele is committed to. This includes
primarily lowering electricity, water and detergent
consumption but also a resource-saving production. We
feel the same responsibility towards the people who work
for us. As the first company in Germany, Miele was certified
according to SA 8000, international social standards for fair
working conditions and employment rights. Our suppliers
and dealers are met with a spirit of partnership and mutual
esteem. Sustainability has therefore many facets, and it is
our aim to deliver excellence here too.*
To become "forever better" has been our objective for
over 100 years. We promise that this will not change.
Dr. Markus Miele
Dr. Reinhard Zinkann
*More on our efforts in terms of sustainability on
.
