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IMMER BESSER (forever better)
Our brand promise
The Miele brand
In many countries, Miele is the most
coveted brand in its branch of industry.
On its own home market in Germany,
Miele was even voted 'best brand ever' in
2013, across all product branches. And
the ownership of products from such a
brand reveals much about its users: Miele
customers place great demands on
performance, convenience, design and
the environmental friendliness of their
domestic appliances. Those who buy
Miele display quality awareness and style.
Many good reasons pro Miele.
Six of them are explained below.
Since the company was founded in 1899,
Miele has remained true to its 'Immer
Besser' (forever better) brand promise.
This lends expression to our endeavours
to be 'Immer besser' (forever better) than
our competitors and 'Immer besser'
(forever better) than we already are. For
our customers this means the peace of
mind of knowing that choosing Miele is a
good decision – and probably the decision
of a lifetime!
