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5 Welcome to Miele IMMER BESSER (Forever Better) – our pledge When our two great grandfathers founded the Miele company, they had to make sure they stood apart from the competition in order to be successful. There are effectively only two ways of doing this: either by being cheaper than the rest or by being better than the rest. It is not really possible to be both at the same time. They decided to be better than the rest. Numerous best in class awards and certificates attest to the fact that Miele has continued to renew its commitment to being "Immer Besser" throughout the past 120 years. However, the millions of satisfied customers around the world are perhaps the most important endorsement. At the heart of this success lies a continuity of values and goals which are typically only found in companies which have been family-run for generations, rather than in businesses which are guided by the often short-term interests of the stock market. It is in this sense that Miele has embodied first-class product quality and German engineering since 1899. Miele also stands in equal measure for respect, fairness and mutual esteem towards sales partners, customers, suppliers, employees and neighbours. Buying a Miele is an environmentally friendly decision. We ensure this by using methods of production that save resources as well as by producing appliances which set new standards in terms of their consumption of electricity, water, and detergent – and save you money at the same time.* As directors and co-proprietors of the fourth generation of our business we promise you that this will not change. Dr. Markus Miele Dr. Reinhard Zinkann * Please visit www.miele-sustainability.com for more information on our efforts and guiding principles.