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4 IMMER BESSER Our brand promise There are many good reasons for choosing Miele. Here are just six of them. Since the company was founded in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be forever better than our competitors and forever better than we already are. Miele quality For more than 120 years it has been a proven adage that you can rely on Miele. We are the only manufacturer in our branch of industry to test products such as our washing machines, tumble dryers, dishwashers and ovens to the equivalent of 20 years' average useage. We can thereby offer you unique reliability and peace of mind. This explains why Miele customers around the world remain true to their brand and recommend Miele to others. Looking to the future, we will not entertain any compromises when it comes to the reliability and durability of our appliances.