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IMMER BESSER
Our brand promise
The Miele brand
In many countries, Miele is the most
desired brand in its field. In its German
home market, Miele was voted 'best brand
ever' in 2013 across all product branches.
And the ownership of products from such
a brand reveals much about its users:
Miele customers have high expectations
for the performance, convenience, design
and the environmental friendliness of their
domestic appliances. People who buy
Miele are quality conscious and have
style!
There are many good reasons for
choosing Miele.
Here are just six of them.
Since the company was founded in 1899,
Miele has remained true to its 'Immer
Besser' brand promise. This means that
we will do all that we can to be 'forever
better' than our competitors and 'forever
better' than we already are. For our
customers this means the peace of mind
of knowing that choosing Miele is a good
decision – and probably the decision of a
lifetime!
