6
Sustainability
Few companies in the world make the kind of clear and extensive
commitment to protecting the environment that Miele has and
does. And we do a great deal more than simply talk to the talk.
The company’s commitment to sustainable development begins
with designing and building products that will endure and then
testing them to the equivalent of 20 years’ usage.
Miele appliances are not created to quickly become landfill, but to
give their owners exemplary results for decades, while putting as
little stress on the environment as possible. All come with an
expectation of technologically advanced features, offering the best
in functionality and design – a claim the company has remained
committed to since its inception in 1899.
Of course, times have changed. Today, we know a great deal more
about human impact on the environment. Those companies that
bother, also know a great deal more about how to reduce it and
the imperatives Miele puts on its innovation team to create
sustainable products have increased, dramatically.
Why should a company such as Miele care? Because we believe it
is our duty to pass on a world that offers the highest possible
levels of diversity and availability of resources as a basis for future
life – for mankind, animals and plants in equal measure.
Unstinting in its investment in innovation, Miele strives to develop
and bring to market processes and technologies that are
increasingly gentle on resources, while constantly improving
product performance.
What this means for you as the consumer is that during product
development, Miele engineers always view individual functions to
offer a complete solution for the modern lifestyle. What it means
for the environment is the development of a suite of products that
significantly reduce the impact on the environment.
